At Mystery Makers, we characterise our experiences as brainstorming, that is, a combination of the words ‘entertainment’ and ‘brain’, which naturally means that what we do is intelligent entertainment. Although we do not believe that our experiences are either seasonal or follow a specific trend, we do enjoy immersing ourselves in our industry. New phenomena and aspects of intelligent entertainment are constantly emerging, which we at Mystery Makers find fascinating. We have therefore looked at some of 2020’s biggest trends in intelligent entertainment and put them into perspective in relation to our own experiences.
1. Activities that contribute to your personal development
It probably comes as no surprise that the beauty, fashion, sport and health sectors are becoming increasingly popular and are industries on which we are spending more and more money. But in fact, it is no longer just the visual aspect of personal enhancement that consumers are craving. In fact, there is a growing interest in products and services that contribute to personal development, including through entertainment. There is high demand for personal development and acquiring new skills, particularly if this can be achieved through activities that are also fun. When you choose to go on a Mystery Hunt, you not only gain new knowledge about Copenhagen’s history and culture, but you also develop your problem-solving and teamwork skills. These are precisely the sort of skills that consumers are keen to develop, as they are skills that can be beneficial both at work and in their personal lives. So, when you choose an activity designed to challenge these skills, you feel that it is an investment in personal development that will pay off in the long run.
2. Mastering staying focused
It's easy to get caught up in the stresses of everyday life and with multiple balls in the air at the same time, you forget what it feels like to give yourself 100% to a specific focus point. Not being distracted and instead giving your full attention to the here and now experience is truly a concept that more and more people are demanding. Studies show that the average employee only has 11 minutes of real work time during an 8-hour workday in the office. When you get 60 to 120 minutes to immerse yourself in one of our experiences, it can be seen as a privilege. Time to focus also means time to really get caught up in a mood, or in the case of our experiences, a specific story. This helps make the feeling of being entertained seem more intense. It's comparable to sitting through an entire film without checking your phone once. You just feel the story better and immerse yourself in the universe when there are no interruptions or distractions. Not only is it a break from the stressful everyday life where everyone is constantly pulling at you, it's also good brain exercise that forces you to train your concentration. It's a proven fact that humans can usually only focus for about 10 minutes at a time. Why not take back control and challenge how long you can concentrate on a single thing? Our mysterious puzzles and exciting environments allow you to focus on the task at hand for at least 60 minutes, a six-fold increase compared to the average uninterrupted concentration time.
3. Analogue entertainment has its charm
Whether you're a big consumer of it or not, there's no getting around the fact that the world has become digitalised. This is also true when it comes to entertainment. With digitalisation and technology comes many cool opportunities such as virtual reality and artificial intelligence incorporated into entertainment experiences. However, the massive consumption of digital resources can sometimes get out of hand. The challenge in the digital era is learning to balance the analogue with the digital. Our everyday lives are so heavily influenced by digital that there is a growing interest in analogue alternatives. This is especially true when it comes to socialising. At Mystery Makers, all our experiences are completely analogue. In both our Mystery Hunt and Mystery Room, all parts of the game are physical objects that you can touch and feel. In our Mystery Hunt, the rules of the game are written in black and white on paper, while clues are designed on cardboard. This gives a completely different feeling of being present when taking part in analogue entertainment. It also provides a break from the sometimes technological zombie state we find ourselves in. Everything we do doesn't have to be swipe-able or dependent on a stable internet connection. Not only is analogue entertainment super trendy, but we also believe it's healthy to give your head a screen break, just once in a while. When you book an experience with us, we guarantee that you won't be able to find anything more interesting on your phone anyway.
Whether you feel like jumping on the bandwagon or not, we're sure to have an experience that suits you. What all our Mystery Rooms and Mystery Hunts have in common is that you are the centre of attention.
Frequently asked questions about smart entertainment
What is smart entertainment?
Intelligent entertainment consists of experiences that both entertain and stimulate the mind, such as escape rooms and treasure hunts. You use your brain, work together and have fun all at the same time.
Where can you experience this in Copenhagen?
With us, you can try an indoor Mystery Room or a Mystery Hunt at the city’s historic locations.
Try some smart entertainment
Ready to use your head in a fun way? Take a look at our Mystery Room and Mystery Hunt, or call 30 80 30 50.